Undergraduate and postgraduate students from universities across Western Australia, South Australia, New South Wales, Victoria and Queensland are invited to register for On My Feet's unique Social Enterprise Program. Launched in 2018.
Each pair of students is partnered with a corporate mentor from Macquarie or Westpac, given a quota of OMF-branded exercise socks, and tasked with writing and executing a business plan — to sell more socks than any other team without discounting the price or accessing a marketing budget.
The program is simultaneously a fundraiser, a business education tool, a homelessness awareness initiative and a talent pipeline. Hundreds of university students across five states have engaged, learning about homelessness while raising funds that go directly to OMF programs.
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